Cookie Policy - ActiveGPS.co.uk

This cookie policy explains what cookies are, how ActiveGPS.co.uk uses them, and the choices you have regarding their use. This policy applies to the website https://www.activegps.co.uk, operated by Active Alliance Limited.

What are cookies?

Cookies are small text files that are placed on your computer, tablet, or mobile phone when you visit a website. They are widely used to make websites work correctly, improve efficiency, and provide information to the website owner. Cookies do not contain personal information such as your name or payment details.

What cookies does ActiveGPS.co.uk use?

We use two categories of cookies on this website:

Strictly necessary cookies - These cookies are essential for the website to function and cannot be switched off. They are set in response to actions you take, such as adding items to your shopping basket, logging in, or completing a purchase. Without these cookies, services you have requested cannot be provided. Our payment processor, Elavon (Opayo), also uses cookies as part of the secure checkout process to store details of the goods being purchased. Once your payment is complete, the transaction ends and the cookie data is passed securely to Elavon. No payment card details are stored by ActiveGPS.co.uk.

Analytics cookies - We use Google Analytics to collect anonymous information about how visitors use our website. This includes data such as the number of visitors, which pages are viewed most often, and how visitors navigate through the site. This information helps us improve the website and the experience for our customers. The data collected is aggregated and does not identify any individual visitor. Google Analytics uses its own cookies to collect this information.

Google Analytics 4 only loads after you click Accept on our cookie notice. If you click Reject, or have not made a choice yet, the Google Analytics script is not loaded and no analytics cookies are set. We use analytics cookies only. We do not use advertising cookies.

Cookies set by the cookie notice and Google Analytics

How to control cookies

When you first visit our website, a cookie notice will appear. If you click Accept, we load Google Analytics and it sets the analytics cookies listed above. If you click Reject, or do not choose, Google Analytics does not load. You can change your choice at any time using the "Change cookie settings" button below. Rejecting, or withdrawing consent, also removes any Google Analytics cookies already set on your device by this website.

You can also control and delete cookies through your browser settings. Most browsers allow you to:

• View the cookies that have been set and delete them individually
• Block third-party cookies
• Block all cookies from being set
• Delete all cookies when you close your browser

Please be aware that restricting or disabling cookies will affect the functionality of our website. In particular, you will not be able to add products to your basket or complete a purchase if strictly necessary cookies are blocked. For guidance on managing cookies in your specific browser, visit www.aboutcookies.org.

Third-party cookies

In addition to our own cookies, a third-party service used on this website may also set cookies on your device. This is:

Google Analytics - Website usage statistics, loaded only after you click Accept. For more information, visit Google's Privacy Policy.

Changes to this cookie policy

We may update this cookie policy from time to time to reflect changes in technology or legislation. Any changes will be posted on this page with an updated date. We recommend checking this page periodically.

Contact us

If you have any questions about how we use cookies, please contact us or write to: The Data Protection Officer, Active Alliance Limited, 47 Caverstede Road, Peterborough, Cambridgeshire, PE4 6EX, UK.

This page was last updated on: 26th October 2026